Disclaimer: I am not an attorney. The content of this article is not, and should not be construed or taken as, legal advice. If you believe that you are in need of legal advice, please enlist the services of an attorney who is licensed to practice law in the jurisdiction in which you live and/or do business.
This series is here to teach you what I know of the rules and best practices to keep you from running into copyright problems when uploading videos to YouTube based on my experience working as a contractor within YouTube's Content Manager CMS as well as a content creator on the platform. All of the information here can also be found in the Creator Academy, which is available to all YouTube creators, but has been distilled in such a way as to assist you with interacting with the individuals and companies enforcing and managing their rights through the Content ID system.
So, you're at the page that requires you to explain your dispute. You've selected "The video is my original content and I own all of the rights to it." These claims can happen for a number of reasons, and nearly always come down to error. The two most common reasons I've seen for a copyright claim, by far, are imperfections in Content ID and human error.
The Content ID claims on your content typically stem from "sound alike" claims. That means that something in your video coincidentally sounded similar enough to a reference file in the system to get claimed. I once saw a video of a person standing at the back of a train filming. The only sound was wind and the train on the tracks. For some reason Content ID thought is was an EDM song and claimed the video. Obviously the disputed claim was released right away.
The human errors can be anything from accidentally selecting your video in the search to claim instead of the one above or below to claiming based on the title, description and/or tags without reviewing the actual content of the video.
My suggestion for this dispute reason is to explain that your video doesn't contain they're claiming (I really wish YouTube had an option to state that the claimed content isn't in the video) in the politest terms possible. Request that they review the video and release the claim.
If you selected the option "I have a license or permission from the proper rights holder to use this material." then explain where you bought the license, who you bought it from and the license number from your purchase. If you don't have those things, provide an email address and request that they contact you so that you can provide your proof that you have permission.
If you bought your content from a royalty free website, it doesn't hurt to contact the company you bought the music from. They might have contacts at the company claiming your video which could get them to release the claim much faster.
Licensed music doesn't guarantee that you won't be claimed for a few reasons. First, the licensor might not be able to notify the department or company claiming on YouTube fast enough. Second, the artists might be granting licenses through multiple parties, but YouTube enforcement against infringement may be handled by only one (or none) of them. This is especially possible for the royalty free music creators.
Note: This is the option to use for Creative Commons music because CC is a blanket license to use the music based on the terms of the specific license.
Again, (and I'll say this in all of the remaining posts in this series) there is an actual human person reviewing these claims. It's always best to respond to these claims the way you would want to be responded to if you were on the other side of the screen.
Next time I'll go over Public Domain and Fair Use disputes.
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