Disclaimer: I am not an attorney. The content of this article is not, and should not be construed or taken as, legal advice. If you believe that you are in need of legal advice, please enlist the services of an attorney who is licensed to practice law in the jurisdiction in which you live and/or do business.
This series is here to teach you what I know of the rules and best practices to keep you from running into copyright problems when uploading videos to YouTube based on my experience working as a contractor within YouTube's Content Manager CMS as well as a content creator on the platform. All of the information here can also be found in the Creator Academy, which is available to all YouTube creators, but has been distilled in such a way as to assist you with interacting with the individuals and companies enforcing and managing their rights through the Content ID system.
Let's start with YouTube CMS. The YouTube CMS is a system that allows copyright owners to manage and enforce their rights at scale..
This tool was created by YouTube to allow copyright owners to enforce their rights on the platform. Contrary to popular opinion, YouTube does not manage any copyrights directly (except the content they own). So, any claims being made on your videos are almost certainly not made by YouTube, but by a third party who is allowed by YouTube to make claims on videos uploaded by users like you and me (commonly referred to as User Generated Content or UGC).
When a rights holder gains access to the CMS they begin by creating "Assets". An asset is a container within YouTube which allows the rights holder to properly manage their rights and make claims. There are four parts to an asset:
Every asset has the capability of having all four of those pieces, regardless of asset type. Yes, there are multiple types of assets... seven to be precise:
The CMS also gives content owners the ability to manage multiple channels (hence "multi-channel networks"), see analytics for all of their assets and all videos claimed by those assets, manage reference files, make claims manually and via Content ID and manage all of those claims.
Next time I'll discuss Content ID and what happens to your videos when they're claimed.
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